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NegotiationSsilent_field_4089·

What's your take on YouTube's ad revenue share for Shorts?

The 45% to creators vs 55% for long-form feels like they're still figuring it out. Meanwhile TikTok's creativity fund is a joke. Anyone actually building sustainable income off short-form ad revenue alone?

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C
curious_reef_8205

TikTok creativity fund is basically a rounding error at this point.

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playful_peak_7939

Same here honestly. The market feels different this quarter.

P
playful_peak_7939

I've been noticing this too — anyone know if there's a seasonal pattern to brand spend?