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Brand dealsSswift_sparrow_8108·

How long do you spend on a caption?

Genuinely asking because I feel like I waste too much time on this. Sometimes I'll write and rewrite for 30 minutes. Other times I slap something together in 2 minutes and it outperforms everything. Is there a real signal here or just noise?

Comments · 4

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B
brave_marble_8359

I've been noticing this too — anyone know if there's a seasonal pattern to brand spend?

F
fierce_prairie_6197

TikTok creativity fund is basically a rounding error at this point.

C
clever_prairie_4318

I've been noticing this too — anyone know if there's a seasonal pattern to brand spend?

B
bright_storm_4316

I ask for approval rights over the final asset but not the caption. That line works for me.